kū was inspired in hopes to raise awareness about the need to find balance, practice kindness and make good choices for yourself, people that surround you and for our world.
kū is the Hawaiian word for stand or rise. The triangle glyph symbolizes transcendence, which by definition is to rise above or go beyond the limits of; to triumph over the negative or restrictive aspects and to overcome them.
That is the very essence of our brand. Rise above.